Twice a year, the fashion world turns its eyes to New York, London, Milan, and Paris — the “Big Four” — as designers unveil their new collections. But in a world dominated by fast fashion, TikTok trends, and see-now-buy-now culture, do Fashion Weeks still matter?

Absolutely — and here’s why.

First, Fashion Weeks are not just about clothes — they’re about ideas. They serve as a creative laboratory where designers set the tone for the next season. Trends we see months later in stores — like color palettes, silhouettes, or fabrics — often begin on these runways.

Second, they offer visibility. A strong fashion week debut can launch an emerging designer into global relevance. For established houses, it’s a chance to reinforce brand identity or pivot creatively. Shows are also massive media events, drawing press, celebrities, influencers, and now, millions of livestream viewers.

Third, fashion weeks are essential for business. Buyers from top retailers come to place wholesale orders, media covers standout collections, and social media creates viral moments. It’s part spectacle, part strategy.

With digital transformation, many brands have adapted — showing online or creating immersive experiences. While some argue the traditional format is outdated, others believe its ritual and glamour still hold cultural value.

In short, Fashion Week isn’t just about who’s sitting front row. It’s the engine that drives the fashion calendar — connecting creativity with commerce, inspiration with industry.